Business Plan Term Paper Example | Topics and Well Written Essays - 2500 words

Business Plan - Term Paper Example We exhibit a more consumer friendly corporate persona, which makes us more attractive for an economy conducive to socially responsible business ethics. Hence we offer â€Å"green† products and services that are environmentally safe. This helps our company define further separate ourselves as an identity unique from our competition. The current market for our products can be easily converted to our firm because we offer competitive products that offer unique advantages for our customers, their customers, and the environment. We predict that we will be able to reach a global consumer base of satisfied and loyal customers that could permanently establish our company as a major shareholder in the industry. Business Description Clean Wheels has the potential to be one of the leading car wash companies in the area. The market is becoming increasingly stagnant as the market for stand alone brick and motor car washes dominate the industry. Our business structure utilizes a nationalize d networking system where we are able to independently contract workers in different parts of the U.S. to wash peoples cars on demand at their specific locations. These washes can occur while they are at work or at home. This makes access to convenient car washes more accessible. The most interesting aspect of this company is that it is able to outsource the major cost of equipment to the individual contractors who will fulfill the service. While the company merely maintains a website and call center to process the orders for washes, the network that the site leverages helps decrease the overhead cost. The internet is growing as a medium for individuals to shop through which poses a significant business opportunity to our company. By capitalizing on generating leads, we are capable of creating a new layer in the existing market which allows us to profit from the logistical centralization of the sales framework. Moreover, we are going to mandate that our drivers use specific soaps an d cloths in order to represent the overall branding strategy of going green. Consumers are increasingly loyal to companies that make attempts to respect the environment amid fears of reaching a point of no return. Industry and Market Analysis Market Summary: The national market for car wash companies is becoming increasingly competitive as the industry becomes consolidated in major markets and segmented where there are lower population numbers. Moreover, the internet is becoming a major destination for shoppers. Especially for affluent individuals who are likely to be the heavy users of the service that we provide. While our end user is the consumer who gets their car detailed, our direct customers are the contractors who are going to wash the cars. This makes our company increasingly dynamic in terms of our ability to create competition within different regions by allowing individuals to bid for our contracts. Market Demographics The profile for Soapy Rides' target customer consist s of the following geographic,   demographic, and behavior factors: Demographics Male:   female- 63%: 37%.   The reason for this discrepancy in the male to female   ratio is due to the fact that men on average care more about   their automobiles.   The data indicates that men are more likely to dedicate a portion of the budget to their cars with   accessories. Additionally they are more likely to