Participatory Culture Through The Media - 957 Words

Old media like broadcasting, print, and film created a consumer culture in the public. Participants would consume the media they could find, and that was the extent of their engagement with a piece of media. But during the digital age, participatory culture has exploded. Participatory culture is a concept coined by Henry Jenkins where consumers take part in both the consumption and the production of media. The advent of computers facilitates a low barrier of entry for creation of digital media and its propagation. With the availability of personal computers and consumer level software to manipulate media as well as the popularity of the internet to spread content, fans have become more engaged with the media they consume. In turn, participants can create forms of that media that comment and expand upon the original content. Participants who used to only consume media now have the avenues to become producers of media. In this essay, I will explore participatory culture through the len se of Lev Manovich’s Five Principles of New Media: Numerical Representation, Modularity, Automation, Variability, and Transcoding. The first of Manovich’s principles is Numerical Representation. A piece of new media can be represented by discrete numbers. For example, an image file is a collection of numbers describing the color of each pixel in the image. A game is a piece of software compiled to 1’s and 0’s that respond and react to input from the user. Anything in digital form is at its basedShow MoreRelatedUsing Participatory Open Media Code1570 Words   |  7 Pages In August 2012ï ¼Å'a photo of a Chinese official visiting a car crash site was posted online by local media. It turned out to be a dead giveaway of this official’s corruption. People on the Internet found out a Rolex watch was wore by the official in the picture, which did not match his pay grade. This image went viral on the Internet overnight, it raised tremendous amount of pressure on the anti-corruption campaign, which was initiated by top authorities of Chinese government. After investigationRead MoreIn  "Worship At The Altar of Convergence†, Henry Jenkins discusses the concept of convergence, where600 Words   |  3 Pageswhere both old and new media collide. Jenkins describes convergence as the flow of content between multiple media platforms, industries, and the migratory behaviour that is present throughout the media audience (2). He explains that convergence is a necessity because it describes technological, industrial, cultural and social changes that are present in our technological society. That being said, Jenkins analyzes the relation between media convergence, participatory culture, and collective intelligenceRead MoreConvergence Culture And Social Media1559 Words   |  7 PagesConvergence Culture in WeChat With the rapid development of media technology, media convergence has become an irreversible development trends. The integration of media not only achieved the harmony in technology, but also deeply influenced human economic activities, social structure and cultural forms. Jenkins called it ‘convergence culture’. This article will take WeChat as an example, and I will divide this into the three aspects: interactivity in convergence culture, convergence of old and newRead MoreThe Public Sphere : An Encyclopedia Article Essay1683 Words   |  7 Pagesparticipation. In this paper I will support Fraser’s critiques of Habermas’s utopian vision of the public sphere to argue that the participatory culture Web 2.0 introduced has transformed the notion of journalism while reflecting real-world inequalities and eliminating democracy in the process. The paper will be concluded with recommendations to creating an enabling environment for the media to make a positive contribution to democratic development. Habermas traces the historical development of the public sphereRead MoreThe Internet As A Participatory Culture921 Words   |  4 Pagessound to it: exploitation, losers, free labor, and enclosure.† (Peterson, 2008). Media corporations encourage users to view their contributions to the web as participatory and inclusive. However, user-generated content is more appropriately understood as exploitative. This paper will explore the ways in which user-generated content supports and deepens hegemonic power structures under the guise of a participatory culture. This essay will outline the ways in which internet users are empowered to performRead MoreMarketing Strategy Of The Apple Company Essay959 Words   |  4 Pages Good marketing strategies lead to successful sales. It is through the marketing strategies employed by a firm that enables it to outdo their competitors. The organizations face huge challenges in the international markets which have to be handled properly to ensure t he organization succeeds in its operations. Several lessons can be drawn from a marketing strategy. International organizations use corporate websites and the social media to enable their marketing is progressive and covers huge numbersRead MoreSocial Media Is The Ultimate Tool1696 Words   |  7 PagesSince the introduction of the first social media platform the number one question that many scholars, researchers, and even journalist have wondered and still wonder as people evolve alongside technology, is whether social media is the ultimate tool in bringing the world closer together. The general consensus between those who worry about human behavior is that, those who are born after the 1980s up to the 2000s or as they are called, the millennials, have the means necessary to connect in a globalRead MoreAnnotated Bibliography of Articles Related to Media Literacy902 Words   |  4 Pagesunderstanding of the role of media literacy for Latino/a high school students. High School Jo urnal 94(4), pp. 167-186. In a qualitative study of a small group of Latino/a high school students, the researchers found that students perceived negative cultural messages in media they were asked to watch. The messages were not obvious to the teachers who selected the media and who were not part of this ethnic group. The study serves as a cautionary tale for teachers when selecting media for their classroomsRead MoreImproving The Path Of Becoming A Recording Artist1736 Words   |  7 Pagesstart to build a fan base with the use of these crowd-funding sites in conjunction with social media sites. In the developing stages of circulating music, most often it starts off with a small community of fans who then spread the content, which builds the fan base. These fans hold power in that they are the ones who control how far and to what audiences the content will spread. Jenkins states that niche media content may gain its value at a different pace, on a different scale and on the basis of differentRead MoreParticipatory Culture –2936 Words   |  12 PagesParticipatory Culture – Case Study- The Reporting on China’s High-Speed Train Crash 2011 Hui Liu University of Nicosia In partial fulfillment of the requirements for Comm – 532 New Media: Aesthetics, Interactivity and Representation Instructor’s Name: Costas Constandinides Fall 2011 Table of Contents 1 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦.3 2 Literature Review†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...3 3 Case Study - The Reporting on China’s high-speed Train crash 2011†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦